Kita sering bertanya, "Apakah masing masing mesin pencari memiliki pengaruh satu dengan yang lainnya dalam menentukan ranking ?". Jawabannya adalah mereka saling mempengaruhi satu dengan yang lainnya. Mari kita lihat gambar dibawah ini :
| Connects |
| primairy results |
| Connects |
| secondary results |
| Connects |
| directory results |
| Connects |
| paid results |
Jadi mendapat list daftar di mesin pencari google tidak lah cukup. Kebanyakan berpikir bahwa terdafdar di mesin pencari google sudahlah cukup, nyatanya itu salah. beberapa orang menggunakan MSN, yang lain BING, YAHOO dan tentunya GOOGLE. Tapi taukah anda bahwa Google juga mengecek ranking anda di mesin pencari lain, nyatanya semua mesin pencari terkoneksi. Jadi daftarkan Web anda minimal di 3 jenis mesin pencari teratas.
Dibawah ini adalah PETA bisnis dari masing masing mesin pencari, yang membuat semuanya menjadi gamblang, mengapa satu mesin pencari saja tidak cukup.
| Search Engine Results |
| Service | Primary Results | Sponsored Links 1 | Back Fills 2 | PFP Service3 | Directory | Tweaked By 4 |
| AllTheWeb 5 | Fast | Overture | | Fast | | ODP |
| Altavista | Altavista | Overture | | Altavista | LookSmart | |
| AOL | Google | Google AdWords | | | ODP | |
| AskJeeves | Teoma | Overture 8 | | Teoma/AskJeeves | | DirectHit / ODP |
| BTLookSmart | BTLookSmart | Espotting / BTLookSmart | Google | BTLookSmart | BTLookSmart | |
| Espotting | Espotting | Espotting | Inktomi | Espotting | | |
| Google | Google | Google AdWords | | | ODP | ODP |
| HotBot | Fast | Overture | | Fast | ODP | DirectHit |
| IWon | Google | Overture | | Inktomi | Looksmart | |
| LookSmart | Looksmart | LookSmart | Inktomi | LookSmart/Inktomi | LookSmart | Zeal |
| Lycos | Fast | Overture | | Fast | ODP | |
| MSN | LookSmart-Inktomi | Overture | Inktomi-LookSmart | Inktomi-LookSmart | LookSmart | DirectHit(?) |
| Netscape 7 | Google | Google 7 | | Google | ODP | |
| ODP-Dmoz | ODP | | | | | |
| Overture | Overture | Overture | Inktomi | Overture | | |
| Teoma | Teoma | Overture 8 | | Teoma/AskJeeves | ODP | DirectHit / ODP |
| WiseNut | WiseNut | LookSmart | | | LookSmart(?) | Zeal |
| Yahoo | Yahoo | Overture | Google | Yahoo | Yahoo | Google |
| Voila.fr | Voila | Viola | | Voila.fr | Voila.fr | |
| T-online.de | Fast | Overture | | Fast | T-online.de | |
| Fireball.de | Altavista/ (own?) | Espotting | | | Fireball.de | |
| Virgilio.it | Google | Virgilio.it | | Virgilio.it | Virgilio.it | |
|
1 Sponsored targeted advertising links present on search results page.
2 Back fills are results that fill in the primary results. Usually placed at the bottom of search results after sold results.
3 PFP (Pay-For-Play) The model includes some type of sold results or database inclusion service.
4 Data from this entity influenced or was some how injected into search results.
5 AllTheWeb is Fast Search and Transfers showcase site.
6 Google has replaced Inktomi on both AOL and IWon(jul-2002).
7 search.netscape.com is primarily powered by Google. However, on Netscape.com, the user is supplied a drop down with Google, AskJeeves, LookSmart, Lycos, Search.Netscape, and Overture options with Google as the default.
8 AskJeeves has completed a deal with Google to install Google AdWords on AskJeeves and Teoma as sponsored links.
Removed: Go.com, NorthernLight, Excite, and WebCrawler are now basic search affiliate sites of several search services (mainly Overture).
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